Tokyo Accountant Corporation Group
Integrated Management Consulting Group,Acts with clients.
Yasunari Kuno CPA Firm Tokyo Certified Tax Accountants Group
Management philosophy( The meanings that we work for clients )
The  action indicators (The Ten credos)
CEO History/Our Group History
Group Vision/Strategy
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Tokyo Consulting Group

We are the Consulting Firm which provide total support in 15 different locations Asia (On March 2011). There are 300 hundreds experts at our organization who are specialized in accounting and taxation field.

Our strength is providing various services such as accounting, auditing, taxation, labor and legal affairs.

In addition, we take advantage of the network we have in 58 countries (On March 2011) and expanded our services to Market research, Recruitment, Temporary Staffing, Establishment supporting, M&A, Due Diligence and Real Estimate.
Furthermore, We are contributing to enhance our global competitiveness working on borderless affairs which are Transfer pricing taxation, Construction of Tax Scheme and Global expand strategy.

Therefore we have great reputations from our clients for comprehensive consulting service its quality is consistent in all over the world.

Service


Kuno Yasunari CPA Firm / Tokyo Consulting Firm Co., Ltd


<Auditing Department>
・Securities Exchange Act Audit
・Corporate Law Audit
・Internal Audit
・subsidiary's Audit (in other contries)

 

<Consulting Department>
・Supporting Internal Auditing
・Management Consulting
・IPO Consulting
・Total Accounting Services
・Total Outsourcing of Corporate Accounting
・Financial Consulting
・Business takeover Consulting
・Due Diligence
・Sales and Marketing Consulting


Jinzai Kaihatsu Co., Ltd.


・Temporary staffing
・Employment agency
・Human Resource and Administration Consulting
・Various Seminars


Tokyo Tax Accountant Corporation


・All tax service
・Transfer pricing taxation
・International Tax Consulting


Tokyo certified social insurance labor consultant Corporation


・Personnel-system reform
・Making employment regulation
・Recruitment consulting
・Educaiton and training consulting
・Psychological counseling
・Personnel and labot consulting


Tokyo Consulting Group Vision


The average age of a tax accountant has crossed 60 years, and it has become a matured (or decayed) industry. What vision should we have to transform such an industry?

Before considering the above question, I would like to point out that there are “things that cannot be changed” and “things that must be changed” in a business. I would first like to discuss these two, so that we do not mix them up.

“Things that should not be changed” ・・・Identity, Principle and Philosophy”

Contributing to society
Fostering human resources to do this.

This is an ultimate goal for any company. Management principles and philosophy, long-term visions etc. are made as a means to accomplish this.

Management principles and philosophies are things that change with times, but contributing to society is the role of a company that should not be changed no matter how much the times change.

On the contrary, it can also be said that a company goes bankrupt because its identity of “Social Mission” is lost.

“Things that must be changed” ・・・ Vision and Strategy

Companies should continue changing the mid-term vision, strategies and tactics according to the changing times (trend).

Since the trend is a growth opportunity, a company cannot have a big growth if it does not follow the latest trend.

However, a company will not have a continuous long growth if it only runs after the latest trend. This is because it goes against the nature of management.

We must not mix these two points, and should focus on our long and mid-term vision, and must make strategies to realize those visions.

How far should a company grow?”

How far a company should grow is, in other words, a question of the “appropriate size” for the company.
In microeconomics, it is said that there is an appropriate size for a company (the size whereby profits can be maximized).

However, when it comes to a company’s goal at contributing to society, there is no fixed level. If there happens to be such a level, it is because the management executive has not found a way to contribute to society (this is called growth opportunity).

I am often asked, “How far do you intend to grow your company?”

I immediately answer, “Until the company goes bankrupt.” 

The reason why a company goes bankrupt is because the company cannot contribute anything more to the society, which is to say that the social mission of the company has come to an end.

Managing a company is like steering a ship. The bigger the size, the more difficult it gets to manage. This is because it gets difficult to cope with the changes in the management environment. The bigger the ship, the more stable it may look, but it loses its adaptability.

A small ship (company) is easier to manage, and can also quickly cope with the changes in the environment. There are also managing executives who think that the appropriate size of a company is the size that they can manage within their abilities.

However, if we suppose that a company is a public institution, the size of the company should then be based on the benefits to the society. Since the society needs a huge contribution from us, the size of the company must be decided from the social perspective.

As a company gets bigger, it loses its adaptability, and coping with the social changes becomes difficult. Thus, as a result, risks of bankruptcy also increase.

Whether the management executives dare to take this risk or not shows the stature of their ambition and social mission. I want to become such a management executive.

“History of the development in the Tax Accountant Industry”

I think that the tax accountant industry is facing a huge transition period.

The past success does not work today.
The main reason is because of the commercialization of accounting and tax.
However, it should not be merely thought of as a negative approach.
Rather than that, it should be thought of as risk management.

What is important for a management executive is not just to have an optimistic approach, but also to assume a very pessimistic situation and to act positively with a strategy.

Lets take a look back on the trends till now keeping in mind the tax accountant industry.

Business opportunities come about when the time changes, in other words, when the gap has to be adjusted. Following the trend is different from pursuing the essence of management, and as long as people don’t follow the trend, the business does not grow.

(1) Introduction of Computer Accounting

During the time when computers were expensive for small and medium companies, companies like TKC leased computers and accounting software, and by such mutual collaboration between the two parties, there came a time when computer accounting was very successful. The 80’s were a prime for this business.

This business model also adjusted the gap during the days when computers were expensive. However, in due course of time, with the popularity of inexpensive software like Yayoi Accounting, the effectiveness of such business models faded away.

(2) Accounting firms specializing in property tax and healthcare

At the height of Bubble period in the 1990’s, due to the sudden appreciation in the land prices, inheritance became a social issue. Due to this, there was a growing need for property tax, and so accounting firms specializing in it became very popular.

However, post bubble period, due to the fall in the land prices, the market for property tax became very small. Among tax accountant aspirants, there are many who still have a dream to work in the property tax market, but it is not be a dream that can be realized.

Even in the medical services, due to the increase in the number of doctors, profitability for hospitals became very low, and the fee per client also went down drastically.

(3) Corporate revival restructuring consulting and SPC (Securitization)

Because of the burst in the bubble, many companies became bankrupt, and due to this, there arose a new line of business called Corporate Revival.

However, the Corporate Revival business came to an end when the economy recovered.

Property Tax, Corporate Revival and SPC are all linked by the keyword “Land”.
Land business is definitely related with corporate revival. It can be said that the reason why accounting firms specializing in property tax expanded to Corporate Revival business and SPC post bubble period is because they capitalized on their strengths, and followed the trend.
When I decided to start my own firm and became independent in 1998, the economy was at its worst. During that time the Corporate Revival business was becoming very popular, but to enter this business, it was necessary to have connections with professions from other fields such as lawyers and so on. It was very hard for me to enter this business since I had just become independent, and didn’t have any such connections.
I concentrated on management consulting, as I thought that there would be needs for profit improvement since the economy was bad. This was the new “trend” to me.
In a way, personally I could say that this business was quite a big success.However, since it takes a lot of time to systemize consulting management and to build a strategic team of staff, I changed my base from Management Consulting to Financial Consulting three years after I became independent.I developed a Consulting Tool by which my staff could do the consulting without me having to intervene.
This also produced decent results, but since the growth of the company was decided by the growth of individuals, the business didn’t have such an explosive growth.
After that, from 2004 I focused on Human Resources business. The reason for this was because there were many aspiring tax accountants who didn’t have a place of employment nor a chance to build up their work experience. I wanted to resolve this problem.
Even though there were many people who wanted to become tax accountants, there was hardly any recruitment in the accounting firms. I adjusted this gap.

Japan’s labor population will decrease in the years to come, which means that Human Resources will not be a popular business for long. It can rather be said that this is the is the time to start selecting the Human Resources Business.
Hence, it is not necessary to pursue this business too far.

“What is the next trend?”

I think that the next trend in the tax accountant business will be “International Tax”.
When I was in Price Water, most of tax related business was International Tax, since most of clients were foreign companies.
At that time, since accounting firms good at international tax were only foreign auditing firms, it was possible to develop high value added services (high profitability).
However, it was thought that such services were “marginal skills” which could be used only within such audit firms, and that it was useless when working in independent or domestic accounting firms.
The reason why I am focusing so much on International Tax is because “Globalization” is a keyword now.
We have heard of globalization for a long time, but globalization today has a slightly different meaning.
Mr. Kenichi Omae pointed out in a magazine article that post bubble period, the Japanese mixed the two terms, “Depression “ and “Deflation”.

This is a smart observation.

Economic Depression and Boom is a concept from Business Cycle.

Economic Depression, as time passes by, changes to Economic Boom.

On the other hand, deflation means fall in prices.
The biggest cause for deflation is the inflow of large quantities of inexpensive and good quality products into Japan, especially from China because of globalization.
Deflation is just a means to adjust the gap of prices of products among different countries.
If we think in this way, deflation is only a price adjuster, and even if time passes by, it doesn’t mean that we will face inflation.

If we look from the viewpoint of monetarism,” Inflation Target Theory”, which was a topic of discussion some time back, simply increases the nominal price by increasing the money supply. Currency exchange adjustment (towards a cheaper yen) does not have an influence in consumption demand economy.

Rather it is also a cause to bring about Hyper Inflation.
Deflation is certainly not a bad thing, and we must be aware that due to globalization, it functions as a price regulator.

Moreover, it can be easily predicted that globalization will advance more and more in the days to come.

It is difficult to understand business cycle, but it is easier to understand the advancement of globalization up to a certain extent. With such an understanding, up to a certain extent, we can see what the next trend looks like.

“Tokyo Accountant Group Strategy”

Japanese industry is getting globalized especially in Asia.
The companies that are left behind by this wave will also lose their mission.
Times are changing very much today.

We at the Tokyo Tax Accountant will strengthen our “International Tax Department”.
We have already opened our offices in China and Hong Kong, and will open up offices in other Asian countries as well.

Following the trend of “Globalization”, we will deal with business development focused over the next 30 years as an “International Japanese Accounting Firm”.

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